.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to getting billions in equity capital every year, have brought up nearly $360 million so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase records. That lag is due to market saturation, elevated governing tensions, and economic uncertainties.ADWEEK talked to 5 VCs who continue to buy adtech business, even with these problems, concerning what they are actually looking for and what they avoid. Probably unsurprisingly, these investors are actually targeting possibilities in privacy-focused technologies as well as industry-specific regions like linked television.